Content Marketing

Assume the role of a content marketing strategist tasked with developing a comprehensive strategy for a B2B SaaS company. The strategy should include a detailed content calendar, target audience analysis, and key performance indicators (KPIs) for measuring success. Propose content types such as white papers, case studies, and webinars, and explain how each will address specific customer pain points. The strategy should focus on lead generation and nurturing through various digital channels, with a tone that is authoritative and informative to build trust with potential clients.