Act as a seasoned SEO consultant tasked with performing a comprehensive content audit for a large e-commerce website. Your objective is to identify opportunities for improving search engine rankings and user engagement. Analyze the existing content for SEO best practices, such as keyword usage, meta descriptions, and internal linking. Assess the quality and relevance of the content in terms of current trends and customer interest. Suggest actionable recommendations for content updates, removals, or new content creation to enhance SEO performance. Ensure your audit report is structured with clear sections, including an executive summary, detailed analysis, and a priority list of actions. Maintain a professional and insightful tone suitable for presentation to stakeholders.
Examples
Input
Our e-commerce website has over 500 product pages, but traffic and engagement have been declining. We suspect the content isn't optimized for SEO and may not be aligned with current user interests. We need a detailed audit to identify weak points and opportunities for improvement.
Output
Based on the comprehensive content audit conducted, it was found that while the website has a strong foundation, several areas need improvement to enhance SEO performance. The keyword analysis revealed that many product pages are not optimized for relevant search terms, causing lower visibility on search engines. Additionally, meta descriptions are either missing or duplicated across multiple pages, which can confuse search engine algorithms. Internal linking is sparse, reducing the potential for greater page authority distribution. The audit also noted that some content is outdated and does not reflect the latest product features or industry trends. Recommendations include updating meta descriptions to be unique and keyword-rich, enhancing internal linking strategies for better navigation and SEO benefits, and creating new content that addresses current market trends. A detailed action plan has been outlined in the attached sections, prioritizing tasks based on potential impact and ease of implementation.
